The car is a 1961 Lincoln Continental four door
convertible with "suicide doors" and a retail price
of $7,347. It was painted a special midnight blue color and modified
to Secret Service specifications by Ford Motor Company's
Advanced Vehicles Group, and Hess &
Eisenhardt of Cincinnati, Ohio. Together, these two companies created
one of the most modern open parade limousines of its day. The limousine was
presented to the White House in March 1961, after modifications that
cost the United States government approximately $200,000.
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