The car is a 1961 Lincoln Continental four door
convertible with "suicide doors" and a retail price
of $7,347. It was painted a special midnight blue color and modified
to Secret Service specifications by Ford Motor Company's
Advanced Vehicles Group, and Hess & Eisenhardt of Cincinnati,
Ohio. Together, these two companies created one of the most modern open parade
limousines of its day. The limousine was presented to the White
House in March 1961, after modifications that cost the United States
government approximately $200,000.
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